McDonald’s ‘We All Make The Games’ Creative

Back in 2012, McDonald’s sponsored a little known sporting get together called the London Olympics.

And to supercharge their sponsorship, we created this one-of-a-kind campaign made entirely from material we shot and captured live, during the event.

We had film crews out and about all around the country capturing footage which we then edited and scripted and put together overnight so that we could play it back to the nation the very next day.

We captured fans reactions during the events and celebrated them in always-on OOH and Social.

We got the people involved and celebrated their personal experiences of the games in every way possible.

At the time it was the biggest ever campaign in the UK, and I wouldn’t be surprised if that’s still the case.

It stands as a document of the London Olympics.