The Co-op Creative

‘The Coop Way’ galvanised the Co-op internally, and acted as a rallying cry that community-minded customers could buy into.

A new platform, integrated through all the media, it brought the brand together in a more meaningful way than ever before.

Here I’ve featured the re-launch film shot by legendary British director, Shane Meadows, with George The Poet adding the spoken word verse. And the Christmas campaign that brought a refreshingly authentic slice of Christmas spirit.