Lindt West End Creative Director

When Lindt opened a shop in Piccadilly Circus I wanted to announce its arrival in spectacular fashion.

Turning the Piccadilly Lights poster site into a full scale theatre facade gave it that impact.

Every detail of the 3D theatre build was crafted for ultra realism, down to the stone columns and the light fixtures. The Lindt products were displayed as the stars of the show. And just like that, London’s West End had a new theatre, and a new top attraction.