TUI ‘Packed Differently’ Creative Director

How do you make TUI’s ultra-dry, un-sexy traveller information entertaining?

By turning it into funny little conversations had between different travel bags.

I CD’d this chatty hijinks into existence across multiple campaigns, across markets all around Europe, in all the media channels.

Bags have nattered as inanimate objects in airports; chinwagged on resort with the help of Wes Anderson’s puppeteer, Olly Taylor; and become travel influencers in an award-winning bespoke social series.