TUI
As CD of one of the world’s biggest travel brand for over seven years, I oversaw a lot of great campaigns. These five pieces show the impact of building that strong client relationship, creating the confidence to have fun, and take the brand into new, more entertaining spaces.
‘Elves’ Christmas Campaign | Inflight Safety | Visualised Podcast | Rebrand | Ant & Dec Social Partnership
‘Elves’ Christmas Campaign
The Christmas campaign no one saw coming, including TUI’s competitors who were left reeling in the New Year Sales when TUI’s sales went through the roof.
Main Film | Tease | Childrens’ Books | Social | OOH
Inflight Safety
TUI’s new inflight safety film takes passengers around the world through global film genres. Complete with it’s very own cinematic trailer and movie-inspired print that ran in airport OOH and the inflight magazine, it turned TUI into an entertainment brand in a whole new way.
Trailer | Main Film | OOH
The Visualised Podcast
Creating a podcast for TUI, hosted by Russell Kane and with all kinds of celebrity guests chatting about their lifetime travel experiences, unlocked an entertainment format through which the brand could reach their audience in long form.
Brand Relaunch
The international launch of TUI’s new brand platform ‘Live Happy’, played out in all media, and spoke to TUI’s wide ranging holiday possibilities. Here’s a snapshot of what was a gargantuan through-the-line campaign.
