TUI ‘Elves’ Creative Director

Traditionally, travel brands don’t make Christmas campaigns. They save their ad spend for the turn of year sales. So being the first to do it was a bold move. Enter Santa’s elves who rocked off on holiday in an all singing, all dancing, all windsurfing Christmas campaign that no one saw coming.

Teaser films, social videos, children’s books, and a nonsense-filled AV. It was a massive commercial success for the brand who stole a march on their competitors which converted into their most successful January sales period ever.