Vision Express ‘See More For Less’ Creative Director

Vision Express needed a platform idea and some brand personality, to help them take on the other big players in the eye care sector. ‘See More For Less’ and Marvin The Mole were just the ticket.

This larger (smaller) than life character brought some loveable charm to the brand and lived in Vision Express retail stores, online and on screen. And a soft toy version raised money for the Childhood Eye Cancer Trust.